UNLOCKING AI-POWERED VIDEO CREATIVE AND STRATEGY

Creating the FandDuel x Rocket Mortgage parody spot wasn't a simple "type and create" command. It required nuanced direction to overcome the inherent limitations of today's leading AI models, where even with careful prompting, the success rate for a usable clip is only about 10%.

The generated output is just raw material. The real work happens in the edit using professional tools. This is where a project goes from being an AI experiment to a professional, polished piece of media.

This process proves that great AI-powered creative doesn't replace human talent; it augments it. True mastery lies not only in using the tools but in guiding them with the timeless principles of storytelling, audience development, and proven distribution strategy.

• Strategy is the Seed: A brilliant prompt can't save a bad idea. I start with the 'why'—the audience, the message, the goal.
• Directing Against the Bias: AI models are predictive; they default to common patterns. Prompting against the model's bias demands a deep understanding of how it interprets creative language.
• Orchestrating the Workflow: This project involved separate, specialized models for scripting, video generation, custom audio, and on-screen graphics, all orchestrated to work in concert.
• Maintaining Consistency: A 30-second ad is assembled from multiple short clips. The core challenge is maintaining consistency and preventing key visual elements from "drifting" between shots.