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  • About
  • Work 
    • Creative Director: Brand Video
    • Content + Strategy: Originals
    • Collabs: Creator/ Influencer
    • Collabs: Celebrity
  • Awards + Honors
  • Clients + Credits
  • Resume + Reels
  • Watch 
    • BJ Barretta+
    • 24/7 Stream
    • Install on Roku
  • …  
    • About
    • Work 
      • Creative Director: Brand Video
      • Content + Strategy: Originals
      • Collabs: Creator/ Influencer
      • Collabs: Celebrity
    • Awards + Honors
    • Clients + Credits
    • Resume + Reels
    • Watch 
      • BJ Barretta+
      • 24/7 Stream
      • Install on Roku
  • About
  • Work 
    • Creative Director: Brand Video
    • Content + Strategy: Originals
    • Collabs: Creator/ Influencer
    • Collabs: Celebrity
  • Awards + Honors
  • Clients + Credits
  • Resume + Reels
  • Watch 
    • BJ Barretta+
    • 24/7 Stream
    • Install on Roku
  • …  
    • About
    • Work 
      • Creative Director: Brand Video
      • Content + Strategy: Originals
      • Collabs: Creator/ Influencer
      • Collabs: Celebrity
    • Awards + Honors
    • Clients + Credits
    • Resume + Reels
    • Watch 
      • BJ Barretta+
      • 24/7 Stream
      • Install on Roku
  • EXECUTIVE PRODUCER | CREATIVE DIRECTOR

    My expertise in emotive storytelling has helped Fortune 500 companies win the war for attention and connect with audiences on a deep, memorable, and empathetic level. In early 2016, I launched the Upworthy brand video studio. We quickly became one of the top .01% most-viewed Facebook publishers, earning 34 industry awards and recognitions including a Webby and being named Digiday's 2017 Best Video Publisher Partner for Brands.
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    L'OREAL

    Dermablend Reflections

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    CRICKET WIRELESS

    Fill My Basket

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    ROBIN HOOD

    Moawia

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    THE CW

    Coach K

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    WALGREENS

    Feel More Like You

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    ANCESTRY

    The Georgetown 272

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    CAPITAL ONE

    Building a Life Together

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    STATE FARM

    Jaz's Jammie

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    RED ROBIN

    Superfan Sophina

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    SUBARU

    Quarter Boy

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    MINUTE MAID

    Adoption Story

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    VERIZON

    Street Change

  • Watch over 100 videos BJ produced on BJBarretta+

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