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Projects

INDEPENDENT films

As an extension of my work producing cable television and the empathy-driven social mini-docs I led at Upworthy, my filmography spans from broadcast non-fiction to dark comedy. The constant is a raw, vérité approach that grounds real characters inside rigid frameworks, whether I'm examining the afterlife through the lenses of science, religion, and entertainment; confronting AI anxiety in a tech-driven world; or satirizing the modern workplace.

I produced, wrote, directed, and edited the following:

Not Safe for Work

An out-of-place filmmaker at a soulless social marketing agency carries out her boss's cruel ultimatum.

  • Project Type: Short Film (Dark Comedy)
  • Runtime: 13 minutes 51 seconds
  • Completion Date: June 2026

10 festival selections, 3 awards, 5 nominations

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A Quart of Salt

A woman’s attempt at a romantic dinner derails when her jealous AI assistant sabotages the evening—and her marriage.

  • Project Type: Short Film (Dark Comedy)
  • Runtime: 6 minutes 55 seconds
  • Completion Date: April 2025

27 festival selections, 13 awards, 24 nominations

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Surviving Death: A Paranormal Debate

Does Science, Faith, or Reality TV have the answer to what happens after we die?

  • Project Type: Short Documentary
  • Runtime: 27 minutes
  • Completion Date: May 2012

Broadcast on multiple PBS stations; streamed on Apple, Hulu, Xfinity, Amazon, Roku Channel

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BJ Barretta

FILMMAKER BIO

Born, raised, and based in Philadelphia, I'm a writer, producer, and director across all screens. My first fiction short, A Quart of Salt, has been selected for 26 festivals and won 13 awards. My latest film, Not Safe for Work, is a workplace satire. Both films, co-written and produced with my wife, Erica Moody, use AI as a motivating force in our protagonists' worlds.

Beyond my recent adventures in dark comedy shorts, I'm a three-time Webby winner who has driven billions of views for brands, publishers, and media companies. My master's thesis documentary for American University's School of Communication, Surviving Death: A Paranormal Debate, aired on PBS stations and streamed on Hulu, Amazon, Roku, Xfinity, and Apple. I produced season 6 of DIY Network's I Want That and TLC's Toddler Bowl, then moved into digital with Discovery's interactive doc Whale Wars: Blood and Water—an Interactive Emmy finalist and double Webby winner—plus several Shark Week projects.

In 2016, I launched Upworthy's brand-video studio, earning 34 industry awards for mini-docs with Starbucks, Verizon, State Farm, and Capital One among others before rising to Head of Video. I later led Audacy Sports' digital-video team, shaping strategy and content across 35 sports markets, including iconic stations WFAN (New York) and The Score (Chicago).

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