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  • About
  • Work 
    • Creative Director: Brand Video
    • Editorial + Programming
    • Collabs: Creator + Influencer
    • Collabs: Celebrity
  • Projects 
    • "A Quart of Salt"
    • I Love the 90s!
  • Awards + Honors
  • Clients + Credits
  • Resume + Reels
  • Watch 
    • BJ Barretta+
    • 24/7 Stream
    • Install on Roku
  • …  
    • About
    • Work 
      • Creative Director: Brand Video
      • Editorial + Programming
      • Collabs: Creator + Influencer
      • Collabs: Celebrity
    • Projects 
      • "A Quart of Salt"
      • I Love the 90s!
    • Awards + Honors
    • Clients + Credits
    • Resume + Reels
    • Watch 
      • BJ Barretta+
      • 24/7 Stream
      • Install on Roku
  • About
  • Work 
    • Creative Director: Brand Video
    • Editorial + Programming
    • Collabs: Creator + Influencer
    • Collabs: Celebrity
  • Projects 
    • "A Quart of Salt"
    • I Love the 90s!
  • Awards + Honors
  • Clients + Credits
  • Resume + Reels
  • Watch 
    • BJ Barretta+
    • 24/7 Stream
    • Install on Roku
  • …  
    • About
    • Work 
      • Creative Director: Brand Video
      • Editorial + Programming
      • Collabs: Creator + Influencer
      • Collabs: Celebrity
    • Projects 
      • "A Quart of Salt"
      • I Love the 90s!
    • Awards + Honors
    • Clients + Credits
    • Resume + Reels
    • Watch 
      • BJ Barretta+
      • 24/7 Stream
      • Install on Roku
  • EDITORIAL PROGRAMMING AND STRATEGY

    At Discovery Digital, I developed Whale Wars: Blood and Water for Animal Planet — the first interactive episode in Discovery's history, nominated for an Interactive Emmy and winner of two Webby Awards. As head of video for Upworthy, I navigated a major Facebook algorithm change on my first day and grew views 47% and watch time 114% within the first year. As head of sports video for Audacy, I built and led a team that achieved triple-digit growth across YouTube, Facebook, and owned channels — serving 35 markets including WFAN New York, The Score Chicago, and CBS Sports Radio — and launched a 24/7 livestream operation supporting our national programming partnership with BetMGM.

    Currently embedded as Head of Content at a media consultancy, I lead editorial strategy, programming development, and platform growth for brands, publishers, and media companies. I build and upskill teams, develop repeatable content series, and execute creator partnerships that drive real audience gains. For one client — a nearly 200-year-old cultural institution — short-form content now reaches over 30 million people monthly.

    SURVIVING DEATH: A PARANORMAL DEBATE

    producer + director

    Broadcast on PBS member stations and distributed on Hulu, Amazon, iTunes, Roku, Xfinity

    WHALE WARS: BLOOD AND WATER INTERACTIVE EPISODE

    Discovery

    (producer + editor)

     

    TINY (TOILET) HOME

    Upworthy

    (head of video)

    UPtv's REMEMBER THIS

    (Ep. 3)

    UPtv

    (executive producer + director + editor)

    SUPER BOWL SURPRISE WITH ALL-PRO DEXTER LAWRENCE

    Audacy Sports

    (head of sports video)

    MAHOMES' VISIT WITH KIDNEY TRANSPLANT TEEN

    Audacy Sports

    (head of sports video)

    THAT'S LIFE (SERIES)

    CHRPS

    (head of content)

    THE BIG QUESTION

    CHRPS

    (head of content)

  • Watch over 100 videos BJ produced on BJBarretta+

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